Kuvaus
To really increase the impact and value of our marketing communications, we need to speak the same language and understand the basics of what creates effect and how to measure it – from board and top business management to marketers, agencies and media. All forms of marketing communication needs to create value for the business, in some way it need to positive influence the awareness, attitudes and behavior of different target groups in the desired way. It does not matter if it is in bought, own or earned channels, or if the purpose is to strengthen the brand in the long term or drive short-term sales.
A marketer certified in the “Effectiveness System” have greater opportunities for really show the value generated by marketing communication investments as well as explain what needs to be done to increase the effect further on. If a marketer and its partners both are certified, it generates better cooperation and understanding of the role that marketing communication plays for the company and therefore can align common goals. Then together we can demonstrate that market communication creates business value and drives profitable growth.
HOW TO GET CERTIFIED?
After attending the course that is approx. 3,5 hrs all attendees will receive an email with link to a digital test. After completing the test (need 80 % right to be certified) a certificate will be emailed automatically sent from the platform as a pdf. At the platform there is also a badge that the attendee can download together with a text that they can use at LinkedIn. All attendees will also be able to download a user guide in English.
PRICES:
390 e (normal price)
340 e (Marketing Finland Members)
290 e (Marketing Finland Academy members)
VAT 24 % will be added. The certification program is not included in the Marketing Finland Academy licence.
The registration for the training is binding, as the online course will only be conducted if the minimum number of participants is reached. Registration can still be canceled until September 6, 2024.
Link to read more about the ”Effectiveness System”: https://www.sverigesannonsorer.se/branschinitiativ/effekt/effektsystemet/#
Link to read more about the certification: https://www.sverigesannonsorer.se/branschinitiativ/effekt/effektcertifiering-2-0/
Arviot
Tuotearvioita ei vielä ole.